Memorandum to all staff – Daily Mail ethics c. 1966

In 1966-7 my Dad got a job as a young reporter for the Daily Mail’s Manchester office, just as it was made Newspaper of the Year. All staff received the memo below from editor Mike Randall.

When Dad sent it to me, he added: “Mike Randall left the paper soon afterwards. It became a tabloid and in ethical terms its downhill slide began. However, I think Randall’s statement still stands as the model of propriety to which all journalists working for all media should aspire.”

I couldn’t agree more – and it’s certainly how I’d hope people expect writers to behave. I’d add though that in the 15 years I’ve been writing, I haven’t noticed nearly as much awareness of the dangers of libel, sensationalism and indiscretion in young journos as was drilled into [my generation of] pre-internet trainees. I don’t think Twitter and the pressure of instant comment helps much though.

1. No member of the staff intrudes or is called to intrude into private lives where no public interest is involved.

2. No ordinary member of the public is lured, coerced or in any way pressed by a Daily Mail representative into giving an interview or picture which he is clearly unwilling to give.

3. It remains our duty at all times to expose the fraud and reveal the mountebank wherever public interest is involved.

4. In the reporting of Divorce Cases we use our own and not the Judge’s discretion. We give details only where the case and the summing up are of valid legal or public interest. We do not at at any time carry reports which merely hold either party up to ridicule or reveal aspects of their private lives which cannot be any concern of the public.

5. No member of the Daily Mail invents quotes or uses subterfuge to obtain quotes.

6. We are not in business to suppress news. Where anybody is guilty of withholding information that ought to be made public we use every legitimate method to give our readers that information.

7. Daily Mail staff do not allow themselves to be used as vehicles for the promotion of publicity stunts which have no legitimate news value.

8. Anyone who works for the Daily Mail should be watchdog of ours standards and a person who commands public respect.

17 responses to “Memorandum to all staff – Daily Mail ethics c. 1966

  1. A very long fall to today’s standards… odd that it doesn’t say anything about immigrants, curing cancer or princess Diana…

    So The Mail was a proper paper when it took Hitler’s side?

  2. Elaine Decoulos

    Amazing. This should be sent to Leveson and he should demand the return of Paul Dacre and their lawyer, Liz Hartley, and ask them, “What happened?”

    They were also never questioned on Chapter 10 of Nick Davies’ book, ‘Flat Earth News’, the guiding text for Leveson. Chapter 10 is titled, ‘Mail Aggression’. Why were they never questioned on its contents?

  3. Was proud to have known and been friends with Mike Randall, he was one of those people you read about and wish existed, a sort of Bill Nighy State of Play character. I never felt that any time spent with him was enough.He was rightfully proud of this statement and of standing up against cheque-book journalism.
    A witty, beautiful man whom I miss more than I can say. Thanks for posting this.

  4. Great memo. Worth sharing widely

  5. Reblogged this on Benlowndes and commented:
    This is a terrific memo from the former Daily Mail editor Mike Randall to his staff in the 1960s, setting out its standards and values.
    It is posted by the son of one of the reporters who worked at the paper at the time. No intrusion into private lives, no forced interviews or pictures and upholder or heroic standards.
    How times change…

  6. My, how the high and mighty have fallen.

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  9. Reblogged this on WrAnTz and commented:
    It is a shame that these guidelines aren’t being adhered to today. Great to see this. Sentiments such as these should be hammered into every journo’s subconcious. The company that I work for makes all employees read and signup to a basic set of “Business Conduct Guidlines” annually. Keeps us clean.

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  12. This is one awesome blog article.Thanks Again. Awesome.

  13. Hello there, You have done a great job. I will definitely digg it and personally recommend to my friends. I’m confident they will be benefited from this web site.

  14. Bravo.

    As you know from our Twitter exchange, I have also repeated this, hoping it was your intention it ought to be widely seen. My version is at and links back to here.

    I do not share the very sweeping anti-press emotions of the present time, as my own piece about this code of conduct indicates. But then I’m a reporter, albeit not a tabloid one – though I have, as a freelance in recent times, contributed occasional items to tabloids.

    However, I see nothing in that code of conduct that I would not happily observe myself and commend to colleagues in all sections of the media, not merely newspapers (some of the worst intrusion I have witnessed has been by camera crews).

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