Beautiful campaign for the Berlin Philharmonic Orchestra – series showing musical instruments from the inside to nail the feel of the music they play. Nice bit of CGI and that. Hot.
Copywriter: Mona Sibai
Agency: Scholz & Friends (Berlin)
Client: Berliner Philharmoniker
Photographer: Mierswa Kluska
BONUS BONUS BONUS! Here, have a pianogasm on the house, courtesy of Lang Lang’s encore following his first performance with the Berliner Philharmoniker in 2009:
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…walking in the park, or maybe at home just lying down and thinking, listen to this and see where it takes you. And then at the end when he finishes…the silence afterwards as the real world slowly filters back into your awareness. Beautiful.
Andras Schiff is the pianist in this, Schubert’s Impromptu in F minor no.1. Don’t skip through it – the end doesn’t make sense without the beginning. Which is kind of true for many things.
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Martha Argerich (born June 5, 1941) is an Argentine concert pianist. She hates being in the limelight, but is still widely recognized as one of the greatest modern-day pianists. The first hit headlines in 1965 when, ahed 24, she won the seventh International Frederic Chopin Piano Competition in Warsaw with a defiantly confident reading of Chopin’s Etude in C major (Op. 10, No. 1). At the time, besides being already a master pianist, she also conveyed an aura of a nouvelle vague actress, wearing conspicuous mini-skirts and continuously smoking cigarettes.
As critic Alex Ross wrote in The New Yorker: “Argerich brings to bear qualities that are seldom contained in one person: she is a pianist of brain-teasing technical agility; she is a charismatic woman with an enigmatic reputation; she is an unaffected interpreter whose native language is music. This last may be the quality that sets her apart. A lot of pianists play huge double octaves; a lot of pianists photograph well. But few have the unerring naturalness of phrasing that allows them to embody the music rather than interpret it.”