Tag Archives: campaign

Alex explains Commando

Alex is a nine-year-old boy from Tanzania. He’s going to tell you about Arnold Schwarzenegger’s classic Eighties rom-com, Commando.

I love this video for challenging the way I’m conditioned to pigeonhole things too quickly. Images, stories, you name it, we’re (or at least I certainly feel) set up to assume a stereotype – or feel the urge to do so.

This is part of a non-profit campaign by Mama Hope, which says: “We’ve had enough of the tragic impressions of Africans that flood the media and nonprofit campaigns. We aim to break these stereotypes by releasing a series of captivating videos that show the light of the people we serve in Africa. We aspire to introduce our communities to you with the integrity and brilliance that we witness everyday.

“In the first video of our series meet Alex! He is a happy, healthy, nine-year-old boy from Tanzania. He is intensely enthusiastic, has a wild imagination and loves action movies. Does this sound like any nine-year-old boys you know?”