Sonny’s Popcorn Cinema Shock

Cinema is full of hyped-up heroes and explosive action but Sonny and BBH teamed up with St John’s Ambulance to bring some real life drama to London filmgoers. In Popcorn, a cheesy pre-feature commercial goes horribly wrong until a resourceful audience member steps up to the mark.

Read an interview with director Jeff Labbé here on the Beak Street Blog.

(thanks Luce x)

One response to “Sonny’s Popcorn Cinema Shock

  1. Cool huh…good on them

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